Vol. 34, Issue 2 Fall, 2024September 16, 2025 CDT
Sales Management Improves SME Performance, but Not Without Marketing Planning
Sales Management Improves SME Performance, but Not Without Marketing Planning
Clark, W. R., Manley, S. C., Hair, J. F., & Williams, R. I. (2025). Sales Management Improves SME Performance, but Not Without Marketing Planning. Marketing Management Journal, 34(2 Fall). https://doi.org/10.63963/001c.144484