Vol. 34, Issue 2 Fall, 2024September 16, 2025 CDT
Post Characteristics and Engagement in Sports Influencer Partnerships on Instagram
Post Characteristics and Engagement in Sports Influencer Partnerships on Instagram
Wisenthige, K., Wickramasinghe, Y., Amarakoon, D., Peiris, U., Jayaweera, N., & Pathirana, U. (2025). Post Characteristics and Engagement in Sports Influencer Partnerships on Instagram. Marketing Management Journal, 34(2 Fall). https://doi.org/10.63963/001c.144486