Vol. 34, Issue 1 Spring, 2024September 16, 2025 CDT
Industrial Buyer-Seller Exchanges: The Impact of a Disruptive Event
Industrial Buyer-Seller Exchanges: The Impact of a Disruptive Event
Rutherford, B. N., Matthews, R., Edmondson, D., & Matthews, L. (2025). Industrial Buyer-Seller Exchanges: The Impact of a Disruptive Event. Marketing Management Journal, 34(1 Spring). https://doi.org/10.63963/001c.144487