Vol. 34, Issue 1 Spring, 2024September 16, 2025 CDT
Unveiling the Power of Social CRM: Catalysts and Impacts on Elevating Tourism Firm Performance
Unveiling the Power of Social CRM: Catalysts and Impacts on Elevating Tourism Firm Performance
Manel, N., & Souad, M. (2025). Unveiling the Power of Social CRM: Catalysts and Impacts on Elevating Tourism Firm Performance. Marketing Management Journal, 34(1 Spring). https://doi.org/10.63963/001c.144489