P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 33, Issue 2 Fall, 2023October 13, 2025 CDT
Christmas in September: Christian Consumer Perceptions of Retailer Early Presentations of Holiday Seasonality
Christmas in September: Christian Consumer Perceptions of Retailer Early Presentations of Holiday Seasonality
Taylor, V. A., & Gillison, S. T. (2025). Christmas in September: Christian Consumer Perceptions of Retailer Early Presentations of Holiday Seasonality. Marketing Management Journal, 33(2 Fall). https://doi.org/10.63963/001c.145922