P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 33, Issue 2 Fall, 2023October 13, 2025 CDT
The New Math in B2B Online Reviews: When Are Negatively-Rated Suppliers of Interest?
The New Math in B2B Online Reviews: When Are Negatively-Rated Suppliers of Interest?
Steward, M. D., Narus, J. A., Roehm, M. L., & Herbst, K. C. (2025). The New Math in B2B Online Reviews: When are Negatively-Rated Suppliers of Interest? Marketing Management Journal, 33(2 Fall). https://doi.org/10.63963/001c.145924