P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 33, Issue 1 Spring, 2023October 13, 2025 CDT
What Puts the Binge in Binge-Watching? Planned Versus Unplanned Multi-Episode Viewing
What Puts the Binge in Binge-Watching? Planned Versus Unplanned Multi-Episode Viewing
Bhadauria, A., Muncy, J. A., & Iyer, R. (2025). What Puts the Binge in Binge-Watching? Planned versus Unplanned Multi-Episode Viewing. Marketing Management Journal, 33(1 Spring). https://doi.org/10.63963/001c.145928