P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 2, Issue 2, 1993January 01, 1993 CDT
Managing Consumer Expectations of Services
Managing Consumer Expectations of Services
DAVID L. KURTZ, KENNETH E. CLOW,
KURTZ, D. L., & CLOW, K. E. (1993). Managing consumer expectations of services. Marketing Management Journal, 2(2), 19–25. https://doi.org/10.63963/001c.150622