P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 2, Issue 2, 1993January 01, 1993 CDT
Is Your Customer Telling the Truth About Service? Impression Management Bias in Service Quality Assessment for Business-To-Business Relationships
Is Your Customer Telling the Truth About Service? Impression Management Bias in Service Quality Assessment for Business-To-Business Relationships
BRIAN T. ENGELLAND, PAUL J. HENSEL,
ENGELLAND, B. T., & HENSEL, P. J. (1993). Is your customer telling the truth about service? Impression management bias in service quality assessment for business-to-business relationships. Marketing Management Journal, 2(2), 9–18. https://doi.org/10.63963/001c.150624