P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 2, Issue 2, 1993January 01, 1993 CDT
A Reassessment of Life Style and Benefits-Based Segmentation Strategies
A Reassessment of Life Style and Benefits-Based Segmentation Strategies
SAM FUILERTON, H. ROBERT DODGE,
FUILERTON, S., & DODGE, H. R. (1993). A reassessment of life style and benefits-based segmentation strategies. Marketing Management Journal, 2(2), 42–46. https://doi.org/10.63963/001c.150629