P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 3, Issue 1, 1993January 01, 1993 CDT
The Use of Video Direct Mail by Retail Managers: Implications for Store Image and Consumer Purchase Intention
The Use of Video Direct Mail by Retail Managers: Implications for Store Image and Consumer Purchase Intention
Carolyn A. Tripp, Kenneth E. Clow, Brooks A. Freeman,
Tripp, C. A., Clow, K. E., & Freeman, B. A. (1993). The use of video direct mail by retail managers: Implications for store image and consumer purchase intention. Marketing Management Journal, 3(1), 57–65. https://doi.org/10.63963/001c.150637