P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 3, Issue 2, 1993January 01, 1993 CDT
Adaptive Behavior in Selling: A Discriminant Analysis of the Effect of Situational Variables
Adaptive Behavior in Selling: A Discriminant Analysis of the Effect of Situational Variables
CHARLES D. BODKIN, THOMAS H. STEVENSON,
BODKIN, C. D., & STEVENSON, T. H. (1993). Adaptive behavior in selling: A discriminant analysis of the effect of situational variables. Marketing Management Journal, 3(2), 25–35. https://doi.org/10.63963/001c.150642