P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 3, Issue 2, 1993January 01, 1993 CDT
Segmenting the Elderly Market: An Empirical Analysis of Identifiable Groupings
Segmenting the Elderly Market: An Empirical Analysis of Identifiable Groupings
THOMAS L. POWERS, I. FREDRICK TRAWICK,
POWERS, T. L., & TRAWICK, I. F. (1993). Segmenting the elderly market: An empirical analysis of identifiable groupings. Marketing Management Journal, 3(2), 36–44. https://doi.org/10.63963/001c.150644