P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 3, Issue 2, 1993January 01, 1993 CDT
Segmenting the Elderly Market: An Empirical Analysis of Identifiable Groupings
Segmenting the Elderly Market: An Empirical Analysis of Identifiable Groupings
THOMAS L. POWERS, I. FREDRICK TRAWICK,
Articles in Vol. 3, Issue 2, 1993
Vol. 3, Issue 2, 1993
- A Variabilitymethod for Obtaining Subjective InformationDAVID R. RINKJAMES E. DUNNRichard D. Irwin
- Services Marketing: Review and Synthesis of Critical Distribution ProblemsA. BEN OUMLILC.P. RAO
- Perceived Variability and Prepurchase Evaluations of Goods Versus ServicesMOONKYU LEE
- Adaptive Behavior in Selling: A Discriminant Analysis of the Effect of Situational VariablesCHARLES D. BODKINTHOMAS H. STEVENSON
- Segmenting the Elderly Market: An Empirical Analysis of Identifiable GroupingsTHOMAS L. POWERSI. FREDRICK TRAWICK
- Media, Parent, and Peer Influences in Teen Food ShoppingMARY A. HIGBYOSWALD A. J. MASCARENHAS
- What Is a Business-To-Business Market Orientation?GEOFFREY L. GORDONPETER F. KAMINSKITHOMAS M. ROGERS
- A Research Note on Market Mavens and the Dissemination of Positive Versus Negative Marketplace InformationKENNETH C. SCHNEIDERWILLIAM C. RODGERS
POWERS, T. L., & TRAWICK, I. F. (1993). Segmenting the elderly market: An empirical analysis of identifiable groupings. Marketing Management Journal, 3(2), 36–44. https://doi.org/10.63963/001c.150644