P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 3, Issue 2, 1993January 01, 1993 CDT
A Research Note on Market Mavens and the Dissemination of Positive Versus Negative Marketplace Information
A Research Note on Market Mavens and the Dissemination of Positive Versus Negative Marketplace Information
KENNETH C. SCHNEIDER, WILLIAM C. RODGERS,
SCHNEIDER, K. C., & RODGERS, W. C. (1993). A research note on market mavens and the dissemination of positive versus negative marketplace information. Marketing Management Journal, 3(2), 67–72. https://doi.org/10.63963/001c.150646