P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 3, Issue 2, 1993January 01, 1993 CDT
What Is a Business-To-Business Market Orientation?
What Is a Business-To-Business Market Orientation?
GEOFFREY L. GORDON, PETER F. KAMINSKI, THOMAS M. ROGERS,
GORDON, G. L., KAMINSKI, P. F., & ROGERS, T. M. (1993). What is a business-to-business market orientation? Marketing Management Journal, 3(2), 56–66. https://doi.org/10.63963/001c.150647