P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 4, Issue 1, 1994January 01, 1994 CDT
The Relative Importance of Verbal and Nonverbal Communication in a Sales Situation: An Exploratory Study
The Relative Importance of Verbal and Nonverbal Communication in a Sales Situation: An Exploratory Study
KENNETH P. DE MEUSE, ROBERT C. ERFFMEYER,
DE MEUSE, K. P., & ERFFMEYER, R. C. (1994). The relative importance of verbal and nonverbal communication in a sales situation: An exploratory study. Marketing Management Journal, 4(1), 11–17. https://doi.org/10.63963/001c.150648