P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 4, Issue 2, 1994January 01, 1994 CDT
Fear Arousal, Prior Product Usage, and Persuasion: An Advertising Study
Fear Arousal, Prior Product Usage, and Persuasion: An Advertising Study
JAMES T. STRONG, MICHAEL F. D’AMICO,
STRONG, J. T., & D’AMICO, M. F. (1994). Fear arousal, prior product usage, and persuasion: An advertising study. Marketing Management Journal, 4(2), 1–7. https://doi.org/10.63963/001c.150656