P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 4, Issue 2, 1994January 01, 1994 CDT
Fear Arousal, Prior Product Usage, and Persuasion: An Advertising Study
Fear Arousal, Prior Product Usage, and Persuasion: An Advertising Study
JAMES T. STRONG, MICHAEL F. D’AMICO,
Articles in Vol. 4, Issue 2, 1994
Vol. 4, Issue 2, 1994
- Fear Arousal, Prior Product Usage, and Persuasion: An Advertising StudyJAMES T. STRONGMICHAEL F. D’AMICO
- An Investigation of Consumer External Information Search for Professional ServicesMICHAEL T. ELLIOTT
- Psychological Determinants of Effective Sales PresentationsROGER P. MCINTYREMARTIN S. MELOCHE
- Role Portrayal of Women in Indian Versus American Magazine Advertisements: A Comparative StudySCOTT J. VITELLKUMAR C. RALLAPALLIRENE DESBORDE
- The Impact of a Social Desirability Bias on Consumer Ethnocentrism Research: A Cross-National PerspectiveG. TOMAS M. HULTBRUCE D. KEILLOR
- SERVPERF Versus SERVQUAL: A Marketing Management Dilemma When Assessing Service QualityKEVIN M. ELLIOTT
STRONG, J. T., & D’AMICO, M. F. (1994). Fear arousal, prior product usage, and persuasion: An advertising study. Marketing Management Journal, 4(2), 1–7. https://doi.org/10.63963/001c.150656