P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 4, Issue 2, 1994January 01, 1994 CDT
SERVPERF Versus SERVQUAL: A Marketing Management Dilemma When Assessing Service Quality
SERVPERF Versus SERVQUAL: A Marketing Management Dilemma When Assessing Service Quality
KEVIN M. ELLIOTT,
ELLIOTT, K. M. (1994). SERVPERF versus SERVQUAL: A marketing management dilemma when assessing service quality. Marketing Management Journal, 4(2), 56–61. https://doi.org/10.63963/001c.150661