P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 5, Issue 1, 1995January 01, 1995 CDT
Identification of Determinant Attributes of Automobiles: Objective Analogues of Perceptual Constructs
Identification of Determinant Attributes of Automobiles: Objective Analogues of Perceptual Constructs
POLA B. GUPTA, KENNETH R. LORD,
GUPTA, P. B., & LORD, K. R. (1995). Identification of determinant attributes of automobiles: Objective analogues of perceptual constructs. Marketing Management Journal, 5(1), 21–29. https://doi.org/10.63963/001c.150664