P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 6, Issue 1, 1996January 01, 1996 CDT
Consumer Reactions to Bi-National Products: Implications for International Marketers
Consumer Reactions to Bi-National Products: Implications for International Marketers
MOONKYU LEE, FRANCIS M. ULGADO,
LEE, M., & ULGADO, F. M. (1996). Consumer reactions to bi-national products: Implications for international marketers. Marketing Management Journal, 6(1), 29–38. https://doi.org/10.63963/001c.150675