P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 6, Issue 1, 1996January 01, 1996 CDT
Examining the Partnership Mentality: Key Factors in Purchasing Relationships
Examining the Partnership Mentality: Key Factors in Purchasing Relationships
JOYCE A. YOUNG, FAYE W. GILBERT, FAYE S. MCINTYRE,
YOUNG, J. A., GILBERT, F. W., & MCINTYRE, F. S. (1996). Examining the partnership mentality: Key factors in purchasing relationships. Marketing Management Journal, 6(1), 39–45. https://doi.org/10.63963/001c.150676