P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 6, Issue 1, 1996January 01, 1996 CDT
Understanding Value: The Role of Consumer Preferences
Understanding Value: The Role of Consumer Preferences
K. N. RAJENDRAN, HARI S. HARIHARAN,
RAJENDRAN, K. N., & HARIHARAN, H. S. (1996). Understanding value: The role of consumer preferences. Marketing Management Journal, 6(1), 8–19. https://doi.org/10.63963/001c.150678