P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 6, Issue 1, 1996January 01, 1996 CDT
Role of Positioning Strategies on Consumer Evaluations of Brand Extensions
Role of Positioning Strategies on Consumer Evaluations of Brand Extensions
SHIVA NANDAN, MONICA NANDAN,
NANDAN, S., & NANDAN, M. (1996). Role of positioning strategies on consumer evaluations of brand extensions. Marketing Management Journal, 6(1), 1–7. https://doi.org/10.63963/001c.150679