P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 6, Issue 1, 1996January 01, 1996 CDT
Role of Positioning Strategies on Consumer Evaluations of Brand Extensions
Role of Positioning Strategies on Consumer Evaluations of Brand Extensions
SHIVA NANDAN, MONICA NANDAN,
Articles in Vol. 6, Issue 1, 1996
Vol. 6, Issue 1, 1996
- Role of Positioning Strategies on Consumer Evaluations of Brand ExtensionsSHIVA NANDANMONICA NANDAN
- Understanding Value: The Role of Consumer PreferencesK. N. RAJENDRANHARI S. HARIHARAN
- Green Marketing: Do Corporate Strategies Reflect Experts’ Advice?LORI S. FELDMANSUSAN M. STACHLER
- Consumer Reactions to Bi-National Products: Implications for International MarketersMOONKYU LEEFRANCIS M. ULGADO
- Examining the Partnership Mentality: Key Factors in Purchasing RelationshipsJOYCE A. YOUNGFAYE W. GILBERTFAYE S. MCINTYRE
- Competitor Intelligence Among Industrial Wholesalers: An Exploratory StudyMARK PEYROTDORIS VAN DORENKATHLEEN ALLENNANCY CHILDS
- Antecedents of Salesperson Adaptive Behavior: The Effects of Relational, Self-Consciousness, and Experiential VariablesCHARLES D. BODKINTHOMAS H. STEVENSON
NANDAN, S., & NANDAN, M. (1996). Role of positioning strategies on consumer evaluations of brand extensions. Marketing Management Journal, 6(1), 1–7. https://doi.org/10.63963/001c.150679