P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 6, Issue 2, 1996January 01, 1996 CDT
The Role of Moral Obligations to Stakeholders in Ethical Marketing Decision Making
The Role of Moral Obligations to Stakeholders in Ethical Marketing Decision Making
JAMES M. STEARNS, JOHN R. WALTON, CHARLES T. CRESPY, JAN WILLEM BOL,
STEARNS, J. M., WALTON, J. R., CRESPY, C. T., & BOL, J. W. (1996). The role of moral obligations to stakeholders in ethical marketing decision making. Marketing Management Journal, 6(2), 34–47. https://doi.org/10.63963/001c.150683