P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 6, Issue 2, 1996January 01, 1996 CDT
A Typology of Marketing Strategy Behaviors: Understanding Why Marketing Strategies Turn Out the Way They Do
A Typology of Marketing Strategy Behaviors: Understanding Why Marketing Strategies Turn Out the Way They Do
HEMANT C. SASHITTAL, DAVID WILEMON,
SASHITTAL, H. C., & WILEMON, D. (1996). A typology of marketing strategy behaviors: Understanding why marketing strategies turn out the way they do. Marketing Management Journal, 6(2), 17–33. https://doi.org/10.63963/001c.150684