P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 6, Issue 2, 1996January 01, 1996 CDT
Measuring Perceived Value: Scale Development and Research Findings From a Consumer Survey
Measuring Perceived Value: Scale Development and Research Findings From a Consumer Survey
S. PRASAD KANTAMNENI, KEVIN R. COULSON,
KANTAMNENI, S. P., & COULSON, K. R. (1996). Measuring perceived value: Scale development and research findings from a consumer survey. Marketing Management Journal, 6(2), 72–86. https://doi.org/10.63963/001c.150688