P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 7, Issue 1, 1997January 01, 1997 CDT
Industrial Buyer Behavior: Toward an Understanding
Industrial Buyer Behavior: Toward an Understanding
HARRY A. HARMON, CRAIG A. CONRAD, GENE BROWN,
HARMON, H. A., CONRAD, C. A., & BROWN, G. (1997). Industrial buyer behavior: Toward an understanding. Marketing Management Journal, 7(1), 101–114. https://doi.org/10.63963/001c.150694