P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 7, Issue 2, 1997January 01, 1997 CDT
The Effective Use of Endorsements in Advertising: The Relationship Between “Match-Up” and Involvement
The Effective Use of Endorsements in Advertising: The Relationship Between “Match-Up” and Involvement
ALLEN SCHAEFER, BRUCE KEILLOR,
SCHAEFER, A., & KEILLOR, B. (1997). The effective use of endorsements in advertising: The relationship between “match-up” and involvement. Marketing Management Journal, 7(2), 23–33. https://doi.org/10.63963/001c.150700