P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 7, Issue 2, 1997January 01, 1997 CDT
Product Elimination Decisions: A Comparison of Consumer and Industrial Products
Product Elimination Decisions: A Comparison of Consumer and Industrial Products
MARK MITCHELL, RONALD TAYLOR, FARUK TANYEL,
MITCHELL, M., TAYLOR, R., & TANYEL, F. (1997). Product elimination decisions: A comparison of consumer and industrial products. Marketing Management Journal, 7(2), 44–55. https://doi.org/10.63963/001c.150703