P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 7, Issue 2, 1997January 01, 1997 CDT
The Credibility of Using Students as Surrogates in Empirical Research: A New Perspective on an Old Issue
The Credibility of Using Students as Surrogates in Empirical Research: A New Perspective on an Old Issue
THOMAS BERGMANN, JOYCE GRAHN,
BERGMANN, T., & GRAHN, J. (1997). The credibility of using students as surrogates in empirical research: A new perspective on an old issue. Marketing Management Journal, 7(2), 106–112. https://doi.org/10.63963/001c.150708