P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 8, Issue 1, 1998January 01, 1998 CDT
Firm-level Political Behavior and Level of Foreign Market Involvement: Implications for International Marketing Strategy
Firm-level Political Behavior and Level of Foreign Market Involvement: Implications for International Marketing Strategy
BRUCE D. KEILLOR, GREGORY W. BOLLER, ROBERT H. LUKE,
KEILLOR, B. D., BOLLER, G. W., & LUKE, R. H. (1998). Firm-level political behavior and level of foreign market involvement: Implications for international marketing strategy. Marketing Management Journal, 8(1), 1–11. https://doi.org/10.63963/001c.150709