P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 8, Issue 1, 1998January 01, 1998 CDT
The Role of Multiple Consumption Values in Consumer Cooperative Patronage: An Application of the Theory of Market Choice Behavior
The Role of Multiple Consumption Values in Consumer Cooperative Patronage: An Application of the Theory of Market Choice Behavior
JAMES E. FINCH, CHRISTINA M. TROMBLEY, BART J. RABAS,
FINCH, J. E., TROMBLEY, C. M., & RABAS, B. J. (1998). The role of multiple consumption values in consumer cooperative patronage: An application of the theory of market choice behavior. Marketing Management Journal, 8(1), 44–56. https://doi.org/10.63963/001c.150715