P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 8, Issue 1, 1998January 01, 1998 CDT
Brand Perceptions as Influenced by Consumer Ethnocentrism and Country-Of-Origin Effects
Brand Perceptions as Influenced by Consumer Ethnocentrism and Country-Of-Origin Effects
LINDA C. UELTSCHY,
UELTSCHY, L. C. (1998). Brand perceptions as influenced by consumer ethnocentrism and country-of-origin effects. Marketing Management Journal, 8(1), 12–23. https://doi.org/10.63963/001c.150716