P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 8, Issue 2, 1998January 01, 1998 CDT
Plant Tours as a Customer Contact Tool: An Integrated Marketing Communications Framework
Plant Tours as a Customer Contact Tool: An Integrated Marketing Communications Framework
DONNA J. HILL, ROSS FINK, AMY J. MORGAN,
HILL, D. J., FINK, R., & MORGAN, A. J. (1998). Plant tours as a customer contact tool: An integrated marketing communications framework. Marketing Management Journal, 8(2), 44–51. https://doi.org/10.63963/001c.150721