P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 8, Issue 2, 1998January 01, 1998 CDT
A Comparison of Buyer Trust in Goods and Services Salespeople
A Comparison of Buyer Trust in Goods and Services Salespeople
DOUGLAS W. VORHIES, C. P. RAO, DAVID L. KURTZ,
VORHIES, D. W., RAO, C. P., & KURTZ, D. L. (1998). A comparison of buyer trust in goods and services salespeople. Marketing Management Journal, 8(2), 78–94. https://doi.org/10.63963/001c.150726