P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 8, Issue 2, 1998January 01, 1998 CDT
Assessing the Impact of Customer Satisfaction on Customer Retention
Assessing the Impact of Customer Satisfaction on Customer Retention
DOOYOUNG SHIN, KEVIN ELLIOTT,
SHIN, D., & ELLIOTT, K. (1998). Assessing the impact of customer satisfaction on customer retention. Marketing Management Journal, 8(2), 95–102. https://doi.org/10.63963/001c.150728