P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 9, Issue 2, 1999January 01, 1999 CDT
Consumer Rumors and Corporate Communications: Rumor Etiology, Background, and Potential Devastating Consequences
Consumer Rumors and Corporate Communications: Rumor Etiology, Background, and Potential Devastating Consequences
THOMAS J. STEELE, SUSAN M. SMITH, WILLIAM H. MCBROOM,
STEELE, T. J., SMITH, S. M., & MCBROOM, W. H. (1999). Consumer rumors and corporate communications: Rumor etiology, background, and potential devastating consequences. Marketing Management Journal, 9(2), 95–106. https://doi.org/10.63963/001c.150734