P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 9, Issue 2, 1999January 01, 1999 CDT
An Extended Typology of Strategic Orientation and Its Linkages to Product Innovativeness
An Extended Typology of Strategic Orientation and Its Linkages to Product Innovativeness
BRIAN T. ENGELLAND, JOHN H. SUMMEY,
ENGELLAND, B. T., & SUMMEY, J. H. (1999). An extended typology of strategic orientation and its linkages to product innovativeness. Marketing Management Journal, 9(2), 19–31. https://doi.org/10.63963/001c.150735