P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 9, Issue 2, 1999January 01, 1999 CDT
Marketing Strategy and Organizational Culture: A Conceptual and Empirical Integration
Marketing Strategy and Organizational Culture: A Conceptual and Empirical Integration
THOMAS L. BAKER, TAMMY G. HUNT, JON M. HAWES,
BAKER, T. L., HUNT, T. G., & HAWES, J. M. (1999). Marketing strategy and organizational culture: A conceptual and empirical integration. Marketing Management Journal, 9(2), 32–46. https://doi.org/10.63963/001c.150736