P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 9, Issue 3, 1999January 01, 1999 CDT
The Relationship of Brand Attitudes and Brand Performance: The Role of Brand Loyalty
The Relationship of Brand Attitudes and Brand Performance: The Role of Brand Loyalty
ARJUN CHAUDHURI,
CHAUDHURI, A. (1999). The relationship of brand attitudes and brand performance: The role of brand loyalty. Marketing Management Journal, 9(3), 1–9. https://doi.org/10.63963/001c.150743