P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 9, Issue 3, 1999January 01, 1999 CDT
Marketing Orientation Versus Production Orientation in the Banking Industry
Marketing Orientation Versus Production Orientation in the Banking Industry
MARGARET KLAYTON-MI,
KLAYTON-MI, M. (1999). Marketing orientation versus production orientation in the banking industry. Marketing Management Journal, 9(3), 82–90. https://doi.org/10.63963/001c.150745