P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 9, Issue 3, 1999January 01, 1999 CDT
Adoption of Technological Innovations by the Elderly: A Consumer Socialization Perspective
Adoption of Technological Innovations by the Elderly: A Consumer Socialization Perspective
ANIL MATHUR,
MATHUR, A. (1999). Adoption of technological innovations by the elderly: A consumer socialization perspective. Marketing Management Journal, 9(3), 21–35. https://doi.org/10.63963/001c.150746