P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 9, Issue 3, 1999January 01, 1999 CDT
A Cross-Cultural Comparison of Cognitive Responses, Beliefs, and Attitudes Toward Advertising in General in Two Asian Countries
A Cross-Cultural Comparison of Cognitive Responses, Beliefs, and Attitudes Toward Advertising in General in Two Asian Countries
SRINIVAS DURVASULA, STEVEN LYSONSKI, SUBHASH C. MEHTA,
DURVASULA, S., LYSONSKI, S., & MEHTA, S. C. (1999). A cross-cultural comparison of cognitive responses, beliefs, and attitudes toward advertising in general in two Asian countries. Marketing Management Journal, 9(3), 48–59. https://doi.org/10.63963/001c.150747