P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 9, Issue 3, 1999January 01, 1999 CDT
The Role of Psychological Shopping Climate: A Multidimensional Look at the Influence of Atmosphere on Customer Attitudes and Shopping Behaviors
The Role of Psychological Shopping Climate: A Multidimensional Look at the Influence of Atmosphere on Customer Attitudes and Shopping Behaviors
LINDA BERNS WRIGHT, CHARLES NOBLE,
WRIGHT, L. B., & NOBLE, C. (1999). The role of psychological shopping climate: A multidimensional look at the influence of atmosphere on customer attitudes and shopping behaviors. Marketing Management Journal, 9(3), 10–20. https://doi.org/10.63963/001c.150751