P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 10, Issue 1, 2000January 01, 2000 CDT
Capturing College Students as Customers: Measuring the Satisfaction With and Perception of Zip Card Services
Capturing College Students as Customers: Measuring the Satisfaction With and Perception of Zip Card Services
ROBERT H. LUKE, CHARLES E. PETTIJOHN, LINDA S. PETTIJOHN,
LUKE, R. H., PETTIJOHN, C. E., & PETTIJOHN, L. S. (2000). Capturing college students as customers: Measuring the satisfaction with and perception of zip card services. Marketing Management Journal, 10(1), 12–23. https://doi.org/10.63963/001c.150755