P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 10, Issue 1, 2000January 01, 2000 CDT
Capturing College Students as Customers: Measuring the Satisfaction With and Perception of Zip Card Services
Capturing College Students as Customers: Measuring the Satisfaction With and Perception of Zip Card Services
ROBERT H. LUKE, CHARLES E. PETTIJOHN, LINDA S. PETTIJOHN,
Articles in Vol. 10, Issue 1, 2000
Vol. 10, Issue 1, 2000
- Consumer Rationality and Economic Efficiency: Is the Assumed Link Justified?P. V. (SUNDAR) BALAKRISHNANRAJAN NATARAAJANANAND DESAI
- Capturing College Students as Customers: Measuring the Satisfaction With and Perception of Zip Card ServicesROBERT H. LUKECHARLES E. PETTIJOHNLINDA S. PETTIJOHN
LUKE, R. H., PETTIJOHN, C. E., & PETTIJOHN, L. S. (2000). Capturing college students as customers: Measuring the satisfaction with and perception of zip card services. Marketing Management Journal, 10(1), 12–23. https://doi.org/10.63963/001c.150755