P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 10, Issue 1, 2000January 01, 2000 CDT
Consumer Rationality and Economic Efficiency: Is the Assumed Link Justified?
Consumer Rationality and Economic Efficiency: Is the Assumed Link Justified?
P. V. (SUNDAR) BALAKRISHNAN, RAJAN NATARAAJAN, ANAND DESAI,
BALAKRISHNAN, P. V. (SUNDAR), NATARAAJAN, R., & DESAI, A. (2000). Consumer rationality and economic efficiency: Is the assumed link justified? Marketing Management Journal, 10(1), 1–11. https://doi.org/10.63963/001c.150757