P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 10, Issue 2, 2000January 01, 2000 CDT
Significant Others: The Role of Perceived Risk, Perceived Value and Perceived Importance in the Brand Decisions of Young Adults
Significant Others: The Role of Perceived Risk, Perceived Value and Perceived Importance in the Brand Decisions of Young Adults
TAMMI FELTHAM,
FELTHAM, T. (2000). Significant others: The role of perceived risk, perceived value and perceived importance in the brand decisions of young adults. Marketing Management Journal, 10(2), 63–75. https://doi.org/10.63963/001c.150766