P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 10, Issue 2, 2000January 01, 2000 CDT
Brand Names That Work: A Study of the Effectiveness of Different Types of Brand Names
Brand Names That Work: A Study of the Effectiveness of Different Types of Brand Names
CHIRANJEEV KOHLI, RAJHEESH SURI,
KOHLI, C., & SURI, R. (2000). Brand names that work: A study of the effectiveness of different types of brand names. Marketing Management Journal, 10(2), 112–120. https://doi.org/10.63963/001c.150768