P-ISSN 1534-973X
E-ISSN 2329-9762
Vol. 12, Issue 1, 2002January 01, 2002 CDT
Choice-based Segmentation and Targeting the “Switchable” Customer
Choice-based Segmentation and Targeting the “Switchable” Customer
MARK YOUNG,
YOUNG, M. (2002). Choice-based segmentation and targeting the “switchable” customer. Marketing Management Journal, 12(1), 98–106. https://doi.org/10.63963/001c.150775